Cazoolo
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Cazoolo, located in São Paulo, is Braskem’s Packaging Design Lab focused on the circular economy. It's an innovation hub for customers, designers, and startups to rethink sustainable packaging from concept to post-consumption, aiming for circularity and reduced environmental impact.
The brand strategy development began with establishing its personality, purpose, and values, highlighting tangible solutions, collaborative creativity, and the positive value of plastics. The name "Cazoolo" reflects transformation, inspired by the Brazilian word for "cocoon," symbolizing packaging and transformation. The brand icon replaces the letter "O," signifying transformation and movement.
Cazoolo’s visual identity features a clean design with a contemporary color palette and simple typography, aligning with the maker culture and the lab’s positive attitude. The mission to advance packaging circularity is central to Cazoolo’s vision.

@CBA Latam Project Team
Design team
Ricardo Oliveira, Caio Campana, Fabio Okamoto & Natália Azevedo
Naming
Camilla Cossermelli
Strategy
Carolina Barruffini
Account management
Ana Biselli & Camila Botelho


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