Eskala
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Eskala is a fashion company opened in 1974 and has over 30 stores in the main cities of Brazil. Combining pioneering spirit and tradition, the company offers a wide range of affordable styling products.
The new brand was created with the idea of a smile, capable of generating joy, closeness and a welcoming feeling for customers. The identity has a simple, light and humorous personality to dialogue with young people and with the digital world.
Brand Identity | São Paulo | 2018