Eskala is a fashion company opened in 1974 and has over 30 stores in the main cities of Brazil. Combining pioneering spirit and tradition, the company offers a wide range of affordable styling products.
The new brand was created with the idea of a smile, capable of generating joy, closeness and a welcoming feeling for customers. The identity has a simple, light and humorous personality to dialogue with young people and with the digital world.

Brand Identity  |  São Paulo  |  2018